Reputation Management

Your Reputation Speaks Before You Ever Do

Patients trust reviews more than ads, credentials, or claims.
Reputation management is how your clinic earns confidence at first glance and protects it long term.

WHAT REPUTATION REALLY MEANS IN HEALTHCARE

Here’s the thing.
Patients don’t evaluate clinics the way marketers do. They scan. They compare. They look for signals that feel safe.

Your reputation is not just your star rating.
It’s how recent your reviews are.
How you respond.
What patients say when things go wrong.
What shows up when someone searches your name.

In healthcare, reputation is emotional. Patients are often anxious, unsure, or already in pain. Reviews become a shortcut for trust. When handled properly, they reduce hesitation and increase booking confidence. When ignored, they quietly drive patients elsewhere.

Reputation management is not about hiding problems. It’s about controlling the narrative with honesty, consistency, and care.

WHY REVIEWS DIRECTLY IMPACT BOOKINGS

Most clinics underestimate this.

Patients don’t read every review. They read patterns.
They notice tone.
They notice how a clinic reacts under pressure.

A strong reputation does three things at once:

It increases click-through from Google and Maps
It improves conversion on your website and ads
It filters in patients who already trust you

Negative reviews don’t always hurt. Silence does.
A thoughtful, professional response often builds more trust than a perfect rating with no engagement.

Reputation management turns reviews into a conversion asset instead of a risk.

WHERE YOUR REPUTATION ACTUALLY LIVES

Reputation is spread across platforms, not stored in one place.

Patients check:

Google reviews
Facebook recommendations
Healthcare directories
Website testimonials
Search results tied to your name

They also notice what’s missing. Outdated reviews, inconsistent responses, or no visible feedback at all create doubt.

We manage reputation as an ecosystem, not a single platform task.

COMMON REPUTATION PROBLEMS CLINICS FACE

Most clinics come to us with one or more of these issues.

They get reviews, but inconsistently.
They have good ratings, but no recent activity.
They fear negative reviews and avoid asking altogether.
They don’t know how to respond without sounding defensive.
They have testimonials, but they aren’t used strategically.

None of these are character flaws. They’re system gaps.

Reputation problems are rarely about quality of care. They’re about lack of structure.

OUR REPUTATION MANAGEMENT SERVICES FOR DOCTORS

This is not a bloated list. These are the services clinics actually need.

Review Generation Systems

We help clinics ethically and consistently request reviews from real patients at the right time, without pressure or awkwardness.

Review Monitoring and Alerts

We track new reviews across key platforms so nothing goes unnoticed or unanswered.

Professional Review Responses

We craft calm, compliant, patient-respecting responses to both positive and negative reviews, protecting your credibility.

Testimonial Structuring

We turn scattered feedback into clear, trust-building testimonials for your website and landing pages.

Reputation Cleanup and Recovery

If your clinic has review issues, we assess the damage, stabilize visibility, and rebuild trust step by step.

HOW OUR PROCESS WORKS

Reputation management needs consistency, not panic.

1

Reputation Audit

e review your current ratings, review patterns, responses, and visibility gaps.

2

System Setup

We implement review request flows and monitoring processes that fit your clinic operations.

3

Response Framework

We establish clear guidelines for how reviews are handled professionally and safely.

4

Ongoing Management

We monitor, respond, refine, and protect your reputation over time.

5

Optimization

We strengthen what works and correct issues before they escalate.

COMPLIANCE, ETHICS, AND RISK AWARENESS

Healthcare reputation management is different.

You cannot:

Incentivize reviews improperly
Reveal patient information
Respond emotionally or defensively
Make claims that violate medical guidelines

We work within these boundaries intentionally.
Every response is written to protect both trust and compliance.

HOW REPUTATION SUPPORTS SEO, ADS, AND LOCAL VISIBILITY

Reputation feeds everything else.

Strong reviews improve:

Google Maps visibility
Ad click-through rates
Website conversion confidence
AI-generated summaries about your clinic

Search engines and AI tools favor businesses that patients clearly trust. Reviews are one of the strongest trust signals available.

This is why reputation management is not a side service. It’s a growth lever.

PROTECT WHAT YOU’VE EARNED

Your clinical work already speaks for itself.
Reputation management makes sure patients hear it clearly.

If you want honest feedback, a clear plan, and professional handling of your online presence, start with a review.

WE'LL HELP YOU PUT ALL THE PIECES OF THE DIGITAL MARKETING PUZZLE TOGETHER

Do you want to drive more patients to your practice from digital channels like search engines, email marketing and social media? Great. We will build a digital marketing strategy for you that does just that.

A successful digital marketing strategy is designed to drive more prospective patients to your website, convert these prospects into leads and those leads into bookings. Our digital advertising strategies put your practice in front of the right people at the right time—when they’re ready to book an appointment.

With OMD, you’ll never feel like you’re talking to an entry-level person with a headset on autopilot. We form true marketing partnerships with practices, combining intelligent marketing solutions with personalized messaging and strategy optimized for your practice.

5 STRONG REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY

1.

A WRITTEN STRATEGY PROVIDES FORMAL DIRECTION AND FOCUS

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OUR DIGITAL STRATEGY PROCESS WILL HELP YOU TO:

Set Your Goals

Define your SMART goals (specific, measurable, agreed upon, realistic and time-based).

Define Customer Journey

Identify the ideal digital channels your target audience are using. Then develop and refine the customer journey to your website and other resources.

Set Up Your Digital Marketing Infrastructure

Address all digital areas of concern including SEO, PPC, customer communications, outbound email campaigns, inbound lead nurturing, marketing automation, social posting, content creation and content marketing, and website landing pages.

Create Your Strategy

Create a digital marketing strategy document, which provides you with a plan to reach, engage and convert your prospective patients and up-sell and cross-sell to your existing patients or customers.

CUSTOMER STORY

Dr Naveen Somia is a well-known plastic surgeon in Australia specialising in Eyelid/bag surgery and breast reduction. In early 2016, Dr Naveen Somia decided to seek external help from a professional digital marketing agency that could take on the online presence of the practice. After a thorough interview and background check, OMD was commissioned to work on Dr Naveen Somia’s digital marketing strategy.

At OMD we have developed and implemented a comprehensives strategy that resulted in the following achievements:

An increase of 109% in monthly web traffic to Dr Naveen Somia’s website.
227 % increase in leads
115 % increase in the number of new patients
Top page 1 ranking for hyper-competitive keywords and national keywords: Eye bag surgery Sydney, Eye bag removal Sydney, Eye bag removal, Upper eyelid surgery, Lower eyelid surgery Sydney, eye lift surgery Sydney, Plastic Surgeon Bondi Junction, Plastic Surgery Bondi Junction, Cosmetic Surgery Bondi Junction.

“So far we are happy with the progress that we have made and there is one thing nice about Huyen is that every time she has the opportunity to go with a more expensive version, she always recommends the cheaper version with the video of adding value to me as a client which is very assuring, a lot different from my experience has been in the past.”

Dr Naveen Somia MBBS, PhD, FRACS Plastic Surgeon

You get access to the OMD expert marketing team comprised of:

OUR DIGITAL MARKETING EXPERTISE

Web Design & Development

Our team of highly trained medical website designers understand what elements are needed to build a professional quality website that turns visitors into patients.

Google Advertising

We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.

Facebook & Instagram Advertising

We have developed a proven track record of running profitable Facebook Ads campaigns for a wide range of Medical Practices.

Search Engine Optimisation (SEO)

Our proven methodology has consistently demonstrated that using these techniques will drive visitors to your website, increase brand recognition and generate more sales and leads for your practice.

Sales Funnel

We can be your reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice.

Content Marketing

Yep, content is everywhere, which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

Reputation Building (PR Services)

We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.

Email Marketing

Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, but it also generates more sales.

OUR SUCCESSFUL CASE STUDIES

“The number of requests for consultations is at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles.”

“Over the last 12 months, we have increased the web traffic by over 100% and also increased the conversion by over 100%.”

“We’ve seen a significant increase in our website traffic by over 200%, we’ve gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital.”

STILL HAVE SOME QUESTIONS?

If you are running a digital marketing campaign and somehow it hasn't worked well, why don’t you schedule a Private Performance Audit Check with us today? So we can show you how it works and give you a clear roadmap on how to double your number of patients in the next 12 months?