Is Your Medical Website Helping or Hurting Patient Enquiries?
Our Medical Website Audit shows clinics, hospitals, and specialty practices exactly what’s blocking trust, conversions, and bookings on their website.
WHY MOST CLINICS DON’T NEED A NEW WEBSITE
Here’s the uncomfortable truth.
Many clinics rebuild their website when they don’t need to.
And many clinics don’t rebuild when they absolutely should.
What’s missing is clarity.
A website audit answers one simple question:
What’s actually holding your website back?
Sometimes it’s:
- Poor structure
- Weak calls to action
- Mobile usability
- Trust gaps
- Slow load speed
Not bad design.
Redesigning without knowing this first is expensive guessing.
WHO THIS AUDIT IS FOR
This Audit Is For
- Clinics already getting traffic but low enquiries
- Practices running ads that don’t convert well
- Doctors unsure if their website is the problem
- Multi-location clinics planning growth
Healthcare organizations considering a redesign
This Audit Is Not For
- Clinics wanting free advice with no intent to act
- DIY websites with no real traffic
- Price shoppers looking for templates
This audit is meant to lead to decisions, not opinions.
WHAT WE ACTUALLY AUDIT
WE Review
Strategy & Targeting
We define who you should reach and why. This includes audience research, positioning, and targeting strategies aligned with your services and locations.
Campaign Execution
We manage ad copy, creative testing, lead ads, budget control, and optimization. Decisions are based on performance, not guesswork.
Conversion & Growth
We support remarketing, tracking, and integration with systems such as CRM, SMS, and email follow-up so enquiries don’t fall through the cracks.
WHAT YOU GET FROM THE AUDIT
You’ll receive:
- A clear breakdown of what’s working
- A list of what’s hurting conversions
- Priority fixes ranked by impact
- Honest guidance on whether you need a redesign or not
No fluff.
No technical overload.
No pressure.
Just clarity.
WHY THIS AUDIT IS DIFFERENT
We don’t audit websites in isolation.
We look at how your website supports:
- Google Ads
- SEO
- Patient follow-up
- Long-term growth
Because a medical website isn’t a brochure.
It’s part of a system.
If your website is the weak link, we’ll show you.
If it’s not, we’ll say that too.
HOW THE AUDIT PROCESS WORKS
Intake
We learn about your services, locations, and goals.
Deep Review
We audit structure, messaging, performance, and usability.
Findings Summary
We organize issues by priority and impact.
Recommendation Call
We walk you through what to fix and why.
This is about understanding first.
Execution comes later.
COMMON QUESTIONS
Do I need to redesign my website after the audit?
Not always. Many clinics only need targeted improvements.
Is this technical?
No. We explain everything in plain language.
Will you push your services?
No. The audit stands on its own.
Is this only for doctors?
No. We work with clinics, hospitals, specialty practices, and healthcare organizations.
WE'LL HELP YOU PUT ALL THE PIECES OF THE DIGITAL MARKETING PUZZLE TOGETHER
ARE YOU UNHAPPY WITH THE SMALL NUMBER
OF DOCTORS REFERRING TO YOUR PRACTICE?
- Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?
- Are you unhappy about the quality of referrals doctors are sending you?
- Are these referrals inconsistent, sometimes slow and often non-existent?
We have had the opportunity to implement a dynamic and impactful referral strategy for some of our medical practice clients with incredible results. This is a unique and game-changing strategy that will grow your practice faster than many other marketing strategies.
THE DREAM 100 REFERRALS STRATEGY
Build a consistent and effective nurturing campaign to bring more referrals from GPs & other specialists to your practice.
Most of the GPs out there are not ready to refer patients to a new practice right now, therefore, you need a persistent, long-term plan to build up awareness with your prospective referring doctors to start receiving patient referrals from them.
The goal of the Dream 100 is to take the best suited prospective referring doctors from “I’ve never heard of this practice” to “What is this practice I keep hearing about?” to “I think I’ve heard of that practice” to “Yes, I’ve heard of that practice” to “Yes, I do refer my patients to that practice.”
WHO ARE YOUR DREAM 100 REFERRING DOCTORS?
They are the top 100 (or 20 or 30) potential referring doctors in your area that would bring you enough patients to keep your practice happily operating with no other sources of patients.
The “dream” referring doctors will make up 60%–80% of your referred patients. It’s the 80/20 rule in action: “80% of your results come from only 20% of your GP partners.”
As part of this strategy, we create clever, fun and engaging marketing materials and nurture them to your targeted GPs consistently through multiple channels such as emails, direct mail, social media, SMS, and even phone calls.
THE DREAM 100 STRATEGY IN 6 STEPS
The Dream 100 Strategy helps you focus your efforts on doctors
that will have the biggest impact on your bottom line.
WE CREATE A PLAN
Keeping it
Simple
Avoiding Bottlenecks
And Confusion
Letting Our Plan Evolve
With Experience
WE IDENTIFY THE IDEAL GP PROFILE
WE CREATE THE DREAM LIST
We identify the top 100 GPs of interest (could be 20, 30, or 50)
quality over quantity. We include the following contact details:
Contact Person Name
& Title
& Title
Contact Person Name
& Title
& Title
Contact Person Name
& Title
& Title
Contact Person Name
& Title
& Title
WE DEVELOP THE MARKETING COLLATERALS
- Retargeting on multiple platforms
- Building trust with expertise and familiarity
- Developing a strategy by incorporating emailing, telemarketing, Linkedin outreach and direct mail
- Being creative, personal and inviting
WE DESIGN THE MARKETING PLAN
Firm
Schedule
Firm
Schedule
Firm
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WE WILL HELP YOU BY:
- Identifying your Dream 100 Referring Doctors
- Creating an impressive initial offer, such as an exclusive special report on a topic of high interest, a seminar or a VIP event they can attend.
- Creating and sharing impressive memorable messages, and small gifts with them via email, post, fax and telephone.
- Creating a strategy to convert potential referring doctors that came through the initial offer into loyal long-term partners.
- Setting up the multi-channel campaigns of a 12 month duration, including content creation, email automation, direct mail campaigns, cold calling (unlimited number of contacts)
- Sourcing and purchasing creative give-aways to be sent by direct mail as part of the campaign.
- Designing and conducting a telemarketing campaign to reach out to targeted GPs on a weekly basis (unlimited number of contacts).
Build Your Network of Referring Doctors and Never Look for Patients Again.
OUR CLIENTS SAY
“Since working with Online Marketing for Doctors my website has gone from less than 200 users to almost 500 now per day. More than doubled in 6 months. My keyword rankings increased significantly, and as new content was produced, we rank for 1000’s more keywords with our visibility increasing 35%. The website conversion number has gone up by 113% compared to the same time last year.
Dr Ryan McConnell
Endovascular Specialist and Interventional Neuroradiologist/Owner of Vein Doctors Sydney
