See How Your Clinic Can Fill More Slots in Weeks, Not Months
A proven patient generation blueprint that turns enquiries into booked appointments consistently — even in competitive markets.
How many patients are you missing right now?
Most clinics believe that getting more traffic is enough. The real problem lies between enquiry and booking. Empty slots, missed calls, leads going cold, and staff juggling messages manually are costing you revenue every single day.
Even clinics with great visibility lose patients silently — those who call and get no answer, fill out forms and wait too long, or never get a follow-up. Every missed touchpoint is money left on the table.
Without a systematic approach, staff burnout and inconsistent follow-ups reduce patient confidence, leading to lost bookings. Every day you delay fixing this, the gap grows, and competitors step in.
If follow-ups aren’t structured and responses aren’t fast, patients quietly choose another clinic. Even with decent visibility, your conversions can remain flat.
What this blueprint really is
This blueprint is a step-by-step system showing exactly how patients move from curiosity to confirmed booking, without guesswork.
It maps:
- Where patients search and what they see
- How they make decisions
- How enquiries are handled
- How follow-ups are automated
- How appointments get booked efficiently
It also identifies gaps in your current patient journey, showing exactly where leads drop off. By understanding each touchpoint, you can address the problems before they happen.
Finally, it provides a repeatable, scalable system, so growth is not random. It’s predictable, measurable, and aligned with your clinic’s goals.
No guesswork, no random tactics — just a clear path to consistent patient growth.
The 6-step patient generation system
We don’t drop software and disappear. Implementation matters.
1
Establish your headline service
Identify the single service or procedure you want to grow. Focused messaging makes it easy for patients to understand and act. When patients see a clear specialty, they are more likely to book quickly.
Highlight what makes this service unique, the problems it solves, and why it matters. Patients are looking for clarity above all — and a strong focus eliminates confusion.
2
Define your unique patient advantage
Patients don’t choose clinics just because they’re experienced. They choose clinics where they feel understood. Highlight the real reasons patients pick you over others — whether it’s flexible payment plans, specialized care, or unique treatment combinations.
This step differentiates you in a noisy market, making your offering irresistible. Patients must feel there’s no better option.
3
Create an irresistible entry offer
Patients are hesitant to commit to full treatments right away. A smaller, valuable first step reduces friction and builds trust. This lead magnet must address pain points directly and feel impossible to resist.
It could be a mini-consultation, a free guide, or a simple assessment — anything that gives a taste of your expertise without heavy commitment.
4
Build a high-converting landing page
Your landing page is where prospects decide. It communicates your headline service clearly, shows credibility, and funnels visitors to take the desired action. Fewer distractions and strong CTAs increase conversions.
Add social proof, patient stories, and clear step-by-step instructions to make the journey seamless.
5
Capture, respond, and nurture every lead
Every enquiry is responded to instantly across all channels — website, WhatsApp, SMS, and missed calls. Automated follow-ups ensure no lead goes cold, boosting booking rates by 4x when done within the first 60 seconds.
Follow-ups are timed strategically, based on patient behavior. Persistence pays: studies show 6 follow-ups increase booking probability from 39% to 93%.
6
Strengthen trust with social proof
Positive reviews, testimonials, and case studies increase confidence. Display them prominently to reduce hesitation and support conversions. Clinics using this systematically see a significant increase in booked appointments.
Highlight specific, measurable results. Show before-and-after outcomes, patient satisfaction stats, or tangible benefits.
See it in action: Before & After results
Before implementing this blueprint, clinics often experience:
- Empty appointment blocks
- Leads that never convert
- Staff struggling with manual follow-ups
Missed revenue
After adopting the system:
- Calendars filled efficiently
- Higher enquiry-to-booking ratios
- Predictable patient flow
Reduced staff burnout and more conversions
Real clinic success story
Electronic Health Records
Evergreen Dental struggled with inconsistent patient flow despite running ads and having a modern website. On average, they received 15–20 enquiries per week, but only 5–6 converted into booked appointments. Staff spent hours chasing leads manually, leaving them exhausted and frustrated. Missed calls and delayed follow-ups were costing the clinic roughly $3,000–$4,000 in lost revenue every week.
After implementing the Patient Generation Blueprint:
- Step 1: The team defined their key service — cosmetic teeth whitening, which had the highest revenue potential.
- Step 2: They identified compelling reasons patients should choose them: flexible payment options, same-day consultation availability, and a personalized care experience.
- Step 3: A lead magnet was created — a “Free Smile Consultation” offer promoted through their landing page and social media.
- Step 4: A high-converting landing page was built, clearly showcasing before-and-after results, patient testimonials, and a simple booking form.
- Step 5: Automated follow-ups were set across WhatsApp, email, and SMS, ensuring every enquiry received instant replies and structured follow-ups for up to six days.
Results after 6 weeks:
- Average weekly booked appointments rose from 5–6 to 22–25, a 4x increase.
- Staff time spent on chasing leads dropped by 50%, freeing them to focus on patient care.
- Patients reported a smoother, faster booking experience, with many complimenting the prompt, professional responses.
- Online reviews improved significantly, with 12 new 5-star Google reviews in a month, boosting credibility further.
What stands out is how the combination of focused messaging, automated responses, and persistent follow-ups turned a chaotic process into a predictable, high-converting system. Evergreen Dental now consistently fills their appointment slots without adding extra marketing spend.
The cost of not having a blueprint
Without a structured system, clinics lose:
- Patients who drop off after the first enquiry
- Staff hours chasing leads manually
- Revenue slipping quietly to competitors
- Predictable growth
Even with good traffic, inconsistent systems reduce real results. For instance, missing automated follow-ups can cost up to 60% of potential bookings in a single week.
Manual tracking increases errors, decreases patient satisfaction, and reduces repeat bookings. Every day of delay compounds the losses and strengthens competitor advantage.
Take the next step with a strategy call
Consistent growth isn’t about random campaigns; it’s about clarity. This blueprint identifies leaks in your current system, shows what to fix first, and ensures attention converts to patients.
HOW CAN WE GENERATE NEW BOOKINGS FOR YOUR CLINIC IN THE FIRST 14 DAYS?
1.
We’ll activate your existing patient database to generate immediate bookings for you within the first two weeks.
2.
We’ll also set up a quick referral campaign so your awesome patients can send even more people your way on a regular basis.
3.
We’ll take a good look at your website and give it a makeover to make sure it’s super attractive and converts visitors into bookings like a champ.
4.
We’ll check out your online reputation too. We’ll get you more glowing 5-star reviews for your promoted services.
5.
But that’s not all! We’ll work our magic with Google ads, social media ads, and local SEO campaigns generating more relevant and high-quality patients.
All you need to do is sit back, relax, and watch new bookings rolling in.
If this sounds appealing to you, please book a discovery call to see if our patient generation system is the right fit for your clinic.
SEE THE BEFORE & AFTER RESULTS
ARE YOU TIRED OF GOING THROUGH THESE?
- Gaps in your schedule
- Inconsistent flow of new patient bookings
- Wasted time on non-serious enquiries
- Relying on referrals
- Prospects ghosting on you
- Seeing our colleagues getting busier than ever!
ARE YOU READY TO STOP WORRYING ABOUT THE UPS AND DOWNS OF NEW PATIENT BOOKINGS?
ARE YOU READY TO STOP WORRYING ABOUT THE UPS AND DOWNS OF NEW PATIENT BOOKINGS?
Check Out The 7 Step Patient Generation System to Get More Patients Than You Can Handle
Step 1: Define your “one thing”
Work out which key procedure or service generates the most revenue or that you want to be known for and who your target patient profile is? When you think of the most successful brands globally like McDonalds, KFC, Apple, Google, Starbucks… When you think about them, what is the first thing that comes to your mind? Definitely not for 20 different products!
Step 2: Work out the “Why” patients should choose you
At this step, you need to identify the top 3 to 5 reasons why patients should come to you versus your competitors. Your key differences have to be compelling and irresistible. Saying that you are “experienced” or “expert” in this procedure will not cut through in this noisy, distraction-filled world that your prospects are living in, you have to demonstrate the key differences.
Step 3: Create a killer lead magnet for it
Enquiring about your core services immediately can sometimes be a big commitment for prospects. A long hard decision depending on your core service, especially if it has something to do with their health or appearance.
If you can take a portion off of your core service and narrow it down to give them a mini commitment to that smaller portion of your core service, it will be a lot easier for them to commit.
Step 4: Create a high converting landing page for the procedure with the lead magnet
A website is where people see your credentials, qualifications, contact information and your before and after work. The problem is there are so many calls to actions on the website that distract your prospective patients. If you want a converting machine, you need a focused or tailored landing page that targets your core audience to communicate why they should choose you for a particular procedure.
Step 5: Active Community Outreach
Who are your dream customers and where do they spend their time? What other types of businesses and services do they use? Where do they hang-out socially, both online and in person? Consider the tribes they’re already in and the communities they’re a part of. Who are the leaders, the tastemakers, the influencers? Knowing how to get into and communicate to those tribes and communities will separate you from everybody else passively marketing. It will take your ideal buyer from “Never heard of it.” to “What is this clinic I keep hearing about or seeing all the time?!
Step 6: Generate rapturous patient reviews
Getting patient reviews is one of the key challenges in improving medical clinics’ online reputation and increasing new patient conversion rates. 84% of people trust online reviews as much as a personal recommendation, so to increase the conversion rate of new patient enquiries, you need to get more positive reviews for the procedure you want to promote. If you need help in generating positive reviews in a short amount of time, we’ll provide you with a simple and effective plan to generate at least 20 patient reviews for your clinic in a month.
Step 7: Refine Sales Process and Optimise Conversion Rate
THE 3 THINGS YOU NEED
THE 3 THINGS YOU NEED
Affordable & Highly Targeted Traffic
(Via Google Ads, SEO, Facebook & Instagram Ads) which we will present how to achieve it in the custom patient generation plan in the next step.
A System To Turn
that traffic into itchy-to-buy leads
Sales Process & A Script
of exactly what to say to these leads to convert them into high-paying clients/patients
Affordable & Highly Targeted Traffic
(Via Google Ads, SEO, Facebook & Instagram Ads) which we will present how to achieve it in the custom patient generation plan in the next step.
A System To Turn
that traffic into itchy-to-buy leads
Sales Process & A Script
of exactly what to say to these leads to convert them into high-paying clients/patients
CONGRATULATIONS!
By using this 7 step patient generation system, you have a more predictable stream of patients. You also are able to increase your additional revenue from referral patients generated by these existing patients. With a scalable patient generation system for this procedure, you can use the current marketing budget for the next procedure you want to promote.
If you want us to work out the projection on the revenue and marketing budget and return on investment, we’d like to invite you to take the next step.
From The Desk of Huyen Truong
Pyrmont, Sydney
July 25th 2025
Subject: 
The message from Van Gogh’s story for you
Dear Clinic Owner and Practice Manager,
I have this story to tell you…you probably know Vincent Van Gogh who became one of the most famous and influential figures in Western art history for the last over 2000 years.
In a decade, he created about 2,100 artworks, including around 860 oil paintings, most of which date from the last two years of his life.
And yet over his short lifetime, he always struggled with poverty and managed to sell only one painting -The Red Vineyard. It went for 400 francs (then $20) at a Brussels exhibition in March 1890, four months before his suicide.
And then one of his most famous paintings The Portrait of Doctor Gachet was later sold for $82.5 million in 1990, long after his death.
His sad story says something to us…it doesn’t matter how much skills, experience or how great your services or products are, if you don’t know how to market them, you are more likely to fail.
I hope his story sums up my message today, you need to constantly work on your marketing and sales and increase the sales pipeline, that’s the bloodstream of your practice.
If you need help with marketing and new patient generation for your clinics, please book a discovery call with us.
To Your Success,
Huyen Truong, MBA
Search Marketing Director
OUR CLIENTS SAY
“Since working with Online Marketing for Doctors my website has gone from less than 200 users to almost 500 now per day. More than doubled in 6 months. My keyword rankings increased significantly, and as new content was produced, we rank for 1000’s more keywords with our visibility increasing 35%. The website conversion number has gone up by 113% compared to the same time last year.
Dr Ryan McConnell
Endovascular Specialist and Interventional Neuroradiologist/Owner of Vein Doctors Sydney
Signature
CLIENT REVIEWS
Review's Of Clients
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We doubled our new patient bookings in 3 months thanks to Towards Growing.
Dr. Sara Ali
Cosmetic Dentist
Rated 5 out of 5
We doubled our new patient bookings in 3 months thanks to Towards Growing.
Dr. Sara Ali
Cosmetic Dentist
Rated 5 out of 5
We doubled our new patient bookings in 3 months thanks to Towards Growing.
Dr. Sara Ali
Cosmetic Dentist
Rated 5 out of 5
We doubled our new patient bookings in 3 months thanks to Towards Growing.
Dr. Sara Ali
Cosmetic Dentist
Rated 5 out of 5
WHAT’S YOUR POTENTIAL LOSS WHEN CHOOSING THE WRONG MARKETING PARTNER?
WHAT’S YOUR POTENTIAL LOSS WHEN CHOOSING THE WRONG MARKETING PARTNER?
Hi Clinic Owner and Practice Manager,
Last week, I went to visit one of our clients who has been with us for over 10 years in Sydney. I remembered the first time we met, it was in a small rented apartment in Parramatta where he shared with another person. The apartment was simply furnished with some basic items and lit with slightly dim lighting. We sat on small wooden chairs lacking cushions discussing his marketing proposal.
Back then, he was starting his business and had faced some setbacks with SEO agencies, one even got his website penalised by Google. The website got minimal traffic and completely vanished on search results.
He was desperate to find someone who can help him out of this situation. He then later found us on Google and the rest, as they say, is history.
Walking into his current spacious four-bedroom house with a grand gate and a flourishing garden, I was happy to see him in a different place, his two kids were running around and playing in the blooming garden while his wife was away overseeing their other three houses in Sydney.
I realised he has made some good decisions in his life, and I couldn’t be happier for him.
One of those decisions was choosing Online Marketing For Doctors as his marketing partner, a commitment he has upheld for more than a decade.
Now, I would hate to see you make the wrong decision, choosing a partner in business is like choosing a life partner – a poor choice can bring financial and mental stress….I wonder what it would cost you not choosing OMD?
Let me ask you…
- How much is a confusing message on your website or ads costing you everyday?
- How many potential patients/clients are bouncing from your website?
- How many people are ignoring your brand?
- How many potential clients or patients are you losing to the competition?
- What is the cost of choosing a wrong partner in helping you with your marketing?
Think about potential losses like wasted time, missed opportunities, lost business, frustration of working with a team who just don’t “get it”, not reaching your potential, and losing to the competition…to name but a few.
For us, it’s the same loss if we don’t choose the right clients. I’ll leave the decision up to you but keep in mind that we are here to help you become another success story that my team and I happily share for years to come.
Are you ready for our next call?
To Your Success,
Huyen Truong, MBA
Search Marketing Director
Please note we only take on
2 new clients every month.
