Your online presence decides whether patients trust you, doubt you, or never notice you at all.
Before a call is made or a form is filled, patients scan your website, reviews, social profiles, Google listings, and search results. They compare tone, clarity, credibility, and consistency.
Online Presence Analysis shows you exactly what patients see, where trust is breaking, and what is silently costing you bookings.
Here’s the thing.
Your online presence is not one platform. It is the combined impression patients form across every digital touchpoint.
Your website, Google profile, reviews, social content, videos, listings, and search results all work together. Or against you.
Patients rarely analyze this consciously. They feel it.
Confusion creates hesitation. Clarity builds confidence.
Online Presence Analysis looks at how your clinic appears as a whole, not in fragments. It reveals whether your digital presence supports trust or quietly erodes it.
Most clinics assume their online presence is acceptable because nothing looks obviously broken.
What they miss is how patients actually experience it.
Small issues compound. Outdated messaging. Inconsistent information. Weak explanations. Poor review responses. Gaps between platforms.
Online Presence Analysis surfaces these blind spots before they turn into lost revenue.
This analysis covers your full digital ecosystem and how each part influences patient decisions
Clarity, structure, trust signals, conversion flow, and patient usability
Google Search, Google Maps, directories, AI summaries, and voice search readiness
Instagram, Facebook, YouTube, TikTok, LinkedIn consistency, education quality, and authority positioning
Ratings, sentiment patterns, response quality, credibility impact
How similar practices rank, position themselves, and communicate trust
What patients see first, where confidence builds, and where hesitation starts
This is not a generic audit or a technical checklist.
A full overview of how your clinic appears across platforms, exactly as patients see it.
A recorded explanation of findings in plain language, highlighting risks and opportunities.
Annotated screenshots showing issues, gaps, and strengths across platforms.
A focused call to prioritize fixes, quick wins, and long-term improvements.
A written plan connecting insights to content, reputation, website, and growth strategies.
Most clinics uncover patterns they didn’t realize were holding them back:
These issues rarely show up in isolation.
They compound quietly.
This service is ideal for:
It is not for:
Honesty saves time for everyone.
Identifies visibility gaps across Google, AI tools, and emerging search channels
Reveals trust leaks, review risks, and response weaknesses
Shows what patients are searching for and where explanations are missing
Pinpoints friction points that block bookings
Prevents wasted spend by fixing credibility issues first
Aligns follow-ups with patient expectations and unanswered questions
Marketing works best when it is informed, not guessed.
If patients are already forming opinions about your clinic online, you deserve to know what those opinions are and why.
Online Presence Analysis gives you that clarity.
Do you want to drive more patients to your practice from digital channels like search engines, email marketing and social media? Great. We will build a digital marketing strategy for you that does just that.
A successful digital marketing strategy is designed to drive more prospective patients to your website, convert these prospects into leads and those leads into bookings. Our digital advertising strategies put your practice in front of the right people at the right time—when they’re ready to book an appointment.
With OMD, you’ll never feel like you’re talking to an entry-level person with a headset on autopilot. We form true marketing partnerships with practices, combining intelligent marketing solutions with personalized messaging and strategy optimized for your practice.
A WRITTEN STRATEGY PROVIDES FORMAL DIRECTION AND FOCUS
Define your SMART goals (specific, measurable, agreed upon, realistic and time-based).
Identify the ideal digital channels your target audience are using. Then develop and refine the customer journey to your website and other resources.
Address all digital areas of concern including SEO, PPC, customer communications, outbound email campaigns, inbound lead nurturing, marketing automation, social posting, content creation and content marketing, and website landing pages.
Create a digital marketing strategy document, which provides you with a plan to reach, engage and convert your prospective patients and up-sell and cross-sell to your existing patients or customers.
Dr Naveen Somia is a well-known plastic surgeon in Australia specialising in Eyelid/bag surgery and breast reduction. In early 2016, Dr Naveen Somia decided to seek external help from a professional digital marketing agency that could take on the online presence of the practice. After a thorough interview and background check, OMD was commissioned to work on Dr Naveen Somia’s digital marketing strategy.
At OMD we have developed and implemented a comprehensives strategy that resulted in the following achievements:
“So far we are happy with the progress that we have made and there is one thing nice about Huyen is that every time she has the opportunity to go with a more expensive version, she always recommends the cheaper version with the video of adding value to me as a client which is very assuring, a lot different from my experience has been in the past.”
Dr Naveen Somia MBBS, PhD, FRACS Plastic Surgeon
Our team of highly trained medical website designers understand what elements are needed to build a professional quality website that turns visitors into patients.
We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.
We have developed a proven track record of running profitable Facebook Ads campaigns for a wide range of Medical Practices.
Our proven methodology has consistently demonstrated that using these techniques will drive visitors to your website, increase brand recognition and generate more sales and leads for your practice.
We can be your reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice.
Yep, content is everywhere, which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, but it also generates more sales.
Optimized by Seraphinite Accelerator