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Run Profitable Google Ads Campaigns That Fill Your Appointment Book – All Year Long

We help private clinics, specialty practices, hospitals, and multi-location healthcare organizations generate high-intent patient enquiries predictably and profitably.All Year Long

WHY GOOGLE ADS MATTER FOR HEALTHCARE

Google Ads puts your practice in front of patients actively searching for your services. Unlike social media, these prospects are ready to take action.

Key stats and benefits:

  • For every $1 spent, businesses receive $8 in profit (Google Economic Report, 2020)
  • Small businesses using online ads grow revenue 4x higher than less digitally advanced businesses (Google Economic Report, 2020)
  • Google display campaigns reach 80% of internet users worldwide (Google Benchmarks and Insights)
  • Top 3 search ad positions capture 40% of clicks (Wordstream)
  • 98% of searchers select a business on page 1 (Brightlocal)
  • Target by keywords, location, and language for maximum relevancy

WHAT MOST CLINICS GET WRONG WITH GOOGLE ADS

Common mistakes include:

  • Targeting irrelevant keywords and wasting budget
  • Ad copy that doesn’t match search intent
  • Landing pages that fail to convert clicks into appointments
  • Measuring clicks instead of qualified patient enquiries

The issue isn’t Google,

The issue is strategy.

OUR APPROACH TO GOOGLE ADS

We treat Google Ads as a high-intent patient acquisition system, not just a set of ads. Our focus:

  • Targeting high-value keywords relevant to your treatments
  • Creating ad copy and landing pages designed to convert
  • Tracking and optimizing for Cost-Per-Lead and patient bookings
  • Ensuring compliance with Google Ads medical policies
  • Using SKAG structure (Single Keyword Ad Groups) to improve click-through rates

WHAT WE HANDLE FOR YOU

Keyword & Market Strategy
  • In-depth keyword research and competitor analysis
  • Targeting high-intent patient searches
Ad Copy & Campaign Management
  • SKAG structure for better CTR
  • Ad scheduling, bidding, and budget optimization
  • Ad copy A/B testing for maximum performance
Conversion Optimization & Tracking
  • Landing page split-testing
  • Analytics, reporting, and continuous bid refinement
  • Integration with CRM, email, and SMS follow-up

HOW WE WORK

5 STEP GOOGLE ADS PROCESS
1:   Check Compliance

 Ensure all ads follow Google medical marketing policies

2:   Set Up Tracking Systems 

Conversion tracking, analytics, and reporting

3:  Analyze Competitors 

Identify gaps and high-value opportunities

4:  Launch Profitable Ads 

 Initial campaigns with real-world data collection

5:  Continuous Optimization

Refine keywords, bids, ad copy, and landing pages

HOW WE WORK

5 STEP GOOGLE ADS PROCESS

Chelsea Cosmetics: Increased Leads by 146% and Reduced Google Ads Cost to One-Fourth

“We found that we are spending almost one-fourth of our previous budget and getting double the conversion, which is a great deal to achieve in a short period of time.”

Dr Mark Attalla
Cosmetic Surgeon

WHO THIS SERVICE IS (AND ISN’T) FOR

Good fit:
  • Private clinics or specialty practices seeking predictable enquiries
  • Hospitals and multi-location healthcare organizations expanding acquisition channels
  • Practices ready to invest in high-intent patient acquisition
Not a good fit:
  • Looking only for cheap clicks with no focus on quality
  • Expecting instant results without structured testing
  • Not prepared to follow up and convert leads

WHAT YOU WILL GET FROM
OUR GOOGLE ADS SERVICES

WHAT YOU WILL GET FROM
OUR GOOGLE ADS SERVICES

WHY CHOOSE US
FOR GOOGLE ADS SERVICES

Our approach to PPC is simple: No matter how much you spend, buy the most valuable traffic first.
Our dedicated focus on earning more income per click produces real results for our PPC advertising clients:

Certified Google Partner

We have been certified as one of the Google Partners in Australia

More Traffic

We build, tune and manage campaigns that consistently deliver more traffic at the same or lesser costs.

Better Traffic

We don’t sacrifice quality for quantity. Our campaign setup and management tactics deliver more of the highly qualified traffic that our clients need.

Lower Costs

We’re specialists in identifying and reducing inefficient PPC spending. There’s simply no reason to pay more per click or customer acquisition than you need to.

Higher Return

Our campaigns achieve ROI that make our clients look like rock stars to their boards and bosses. We build campaigns that are not only effective and efficient but driven by our client’s business goals.

Fast Project Payback

Our clients find that our Google Ads Accelerator projects pay for themselves very quickly, often within the first month.

WE KNOW HOW TO RUN
MEDICAL AD CAMPAIGNS – PROFITABLY

We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.
Our proprietary targeting methods means we reach your core audience while being 100% compliant with all Google Ads Policies.

We Turbocharge Your Campaigns

Medical marketing is all about showing your ads to the right audience, at the right time, in the right location. Our advanced targeting systems are designed to work within the restrictions of medical marketing on Google.

We Deliver Quality Leads

Quality leads are the lifeblood of your business. Keep them flowing. Generate as many qualified leads as you need to hit your business goals – profitably, ethically, on-demand.

We Speak to Your Specific Audience​​

Build and broadcast a name you are proud of. Develop a full suite of branded assets. Run trust-building advertising. Actively manage your online reputation.

CUSTOMER STORY

Chelsea Cosmetics had the goal to increase the number and quality of leads coming through Google Ads and to minimize Cost Per Lead.

At OMD we used the SKAG Google Ads Strategy to ensure the ads copy is directly matching the users’ search queries, and increase the ads click-through rate. Another successful strategy we implemented was with bidding, and our negotiation process with Google which helped us make sure that we don’t overpay Google and together with the SKAG structure, we could control the CPC moving forward of the keyword very well, and know the exact real cost of a particular keyword.

As a result, we achieved a 146% increase in leads and Reduced Google Ads cost to 1/4 of the previous budget.

“We found that we are spending almost one-fourth of our previous budget and getting double the conversion, which is a great deal to achieve in a short period of time.”

Dr Attalla. Chelsea Cosmetics.

Mark Attalla

OUR DIGITAL MARKETING EXPERTISE

Web Design & Development

Our team of highly trained medical website designers understand what elements are needed to build a professional quality website that turns visitors into patients.

Google Advertising

We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.

Facebook & Instagram Advertising

We have developed a proven track record of running profitable Facebook Ads campaigns for a wide range of Medical Practices.

Search Engine Optimisation (SEO)

Our proven methodology has consistently demonstrated that using these techniques will drive visitors to your website, increase brand recognition and generate more sales and leads for your practice.

Sales Funnel

We can be your reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice.

Content Marketing

Yep, content is everywhere, which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

Reputation Building (PR Services)

We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.

Email Marketing

Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, but it also generates more sales.

OUR 5-STEP GOOGLE
ADS PROCESS

1

Check Your Compliance

We make sure your service, facility, and initial ad copy fall within Google’s regulations on medical marketing. We know their rules by heart, but we will often contact Google support directly before launching your ads to make sure your account won’t break any rules.

2.

Establish Your Tracking Systems

We set up every system we need to track your ad outcomes, verify you are delivering profitable leads, and improve your cost-per-acquisition over time. We deploy a suite of systems that integrate with each other to track conversions, record each lead’s visit on your site, and upgrade your site’s overall performance.

 

3.

Analyze Your Competitors

We analyze your competitors to find gaps in your market that you can easily fill. We review two sets of competitors: your direct competitors (other practices in your area going after the same patients) and your indirect competitors (other companies who are just advertising the same treatments as you). We identify your lowest-competition services that you can advertise at the greatest profit right away.

4.

Run Your First Profitable Ads​

We run multiple ad groups for the services you wish to prioritize. We deliver you an initial set of profitable leads, all while collecting critical real-world data on how to best find, attract, and convert your ideal customers. We will begin to expand your ad campaigns to new services and patients, but only after we know for certain how to pull them in at a profit.

5.

Continuously Improve And Develop Your Campaigns​

We will continuously improve your profitable ad campaigns. We deploy a suite of proven processes that will weed out your bad leads and prioritize your highest-converting patients. We monitor and improve each ad’s quality score and the profitability of each of your services. Most important, we provide strategic monthly reporting filled with easy-to-action advice on how to continue to grow your practice. We are constantly on the lookout for new ways of generating high quality, low cost leads for you.

CLIENT REVIEWS

Review's Of Clients

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We doubled our new patient bookings in 3 months thanks to Towards Growing.

Dr. Sara Ali

Cosmetic Dentist

Rated 5 out of 5

We doubled our new patient bookings in 3 months thanks to Towards Growing.

Dr. Sara Ali

Cosmetic Dentist

Rated 5 out of 5

We doubled our new patient bookings in 3 months thanks to Towards Growing.

Dr. Sara Ali

Cosmetic Dentist

Rated 5 out of 5

We doubled our new patient bookings in 3 months thanks to Towards Growing.

Dr. Sara Ali

Cosmetic Dentist

Rated 5 out of 5

OUR SUCCESSFUL CASE STUDIES

OUR CLIENTS SAY

“Since working with Online Marketing for Doctors my website has gone from less than 200 users to almost 500 now per day. More than doubled in 6 months. My keyword rankings increased significantly, and as new content was produced, we rank for 1000’s more keywords with our visibility increasing 35%. The website conversion number has gone up by 113% compared to the same time last year.

 
Dr Ryan McConnell

Endovascular Specialist and Interventional Neuroradiologist/Owner of Vein Doctors Sydney

“Over the last 12 months, we have increased the web traffic by over 100% and also increased the conversion by over 100%.”

Dr Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon

“We found that we are spending almost one-fourth of our previous budget and getting double the conversion which is a great deal to achieve in a short period of time.”

Dr Mark Attalla
Cosmetic Surgeon
Owner of Chelsea Cosmetics

“The number of requests for consultations has at least doubled from the last 5 months, which is a very good sign. I’ve enjoyed working with both principles.”

Dr Darryl Hodgkinson
M.B. B.S. (Honors II) F.R.C.S (C), F.A.C.S. , F.A.C.C.S. Plastic Surgeon
Owner of Double Bay Day Surgery

Signature

“We’ve seen a significant increase in our website traffic by over 200%, we’ve gone from having 12 enquiries to anywhere from 50 to 100 enquiries in a month, while consistently filling our list times at the hospital.”

Dr Michael Yunaev
Cosmetic Surgeon,
Specialist Breast (Oncoplastic)

“Enquiries have gone crazy and the number of enquiries has increased three-fold ever since they started 6 months ago. The team and Huyen have been very responsive to support us along the way with our IT problems, they are very thorough and results-driven with their work. We would highly recommend them.”

James Nadin
CEO of ICCM & Crown Clinic

“We’ve seen a significant increase in our website traffic and enquiries by over 300%, with an obvious uptake in new patient enquiries and conversions coming through the clinic. We’ve seen a complete turnaround in our online presence in several spaces that we are advertising in.”

Ms Christy Xuan
Owner of Lumiere Beauty Clinic

STILL HAVE SOME QUESTIONS?

If you are running a digital marketing campaign and somehow it hasn't worked well, why don’t you schedule a Private Performance Audit Check with us today? So we can show you how it works and give you a clear roadmap on how to double your number of patients in the next 12 months?
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