Turn social media into a predictable patient acquisition channel for clinics, hospitals, and healthcare groups that want consistent growth.
We help private clinics, specialty practices, hospitals, and multi-location healthcare organizations generate qualified patient enquiries without wasted spend or guesswork.
Patients don’t always search first. Very often, they discover.
They come across a treatment, a clinic, or a medical service while scrolling. That moment of awareness is where Facebook and Instagram are most effective.
For healthcare organizations, these platforms play a unique role:
Used correctly, social advertising strengthens the entire patient journey. Used poorly, it becomes expensive and unpredictable.
Most issues with Facebook and Instagram ads are not caused by the platforms themselves.
We see the same patterns repeatedly:
The problem isn’t effort. It’s structure.
Without a system, results feel random. With the right system, performance becomes predictable.
We don’t treat Facebook and Instagram as standalone advertising tools.
We build structured patient acquisition systems around how healthcare decisions are actually made.
That means:
Every decision is tied to one outcome: qualified patient enquiries that turn into real appointments.
We define who you should reach and why. This includes audience research, positioning, and targeting strategies aligned with your services and locations.
We manage ad copy, creative testing, lead ads, budget control, and optimization. Decisions are based on performance, not guesswork.
We support remarketing, tracking, and integration with systems such as CRM, SMS, and email follow-up so enquiries don’t fall through the cracks.
Our process is designed for healthcare organizations that value steady improvement over short-term spikes.
We review your current marketing activity, patient journey, and existing data.
We assess how similar services are positioned and promoted in your market.
We launch controlled tests to identify what works before scaling.
Proven campaigns are scaled carefully using real performance data.
Messaging, targeting, and creative are refined over time to improve results.
“Since working with Online Marketing for Doctors my website has gone from less than 200 users to almost 500 now per day. More than doubled in 6 months. My keyword rankings increased significantly, and as new content was produced, we rank for 1000’s more keywords with our visibility increasing 35%. The website conversion number has gone up by 113% compared to the same time last year.
Endovascular Specialist and Interventional Neuroradiologist/Owner of Vein Doctors Sydney
This Audit Is For
This Audit Is Not For
This audit is meant to lead to decisions, not opinions.
Facebook & Instagram have become essential digital marketing channels for any business. With cross-device insight and audience targeting simply unavailable elsewhere, their customer acquisition power now rivals search. Together we will build and deliver Facebook & Instagram adverts to the right audience at the right time which helps to increase conversions and bring more patients to your practice.
We create and test multiple versions of ad copies and creatives until we find the perfect one that will generate maximum performance at a minimum cost.
We leverage Facebook & Instagram powerful consumer data and lookalike modelling to find your ideal next patients.
Our wealth of experience means we know when to deploy the network’s bid optimization, use a platform bid optimizer, or apply manual strategies.
In addition to closing previous visitors and custom audiences, Facebook ads are uniquely suited to re-engaging past and current patients.
Especially on mobile, the right offer and a quick contact info capture is the key to your practice success on Facebook.
We will integrate your Facebook & Instagram advertising infrastructure with the rest of your marketing tools such as SMS marketing, Email marketing, SEO, etc.
Chelsea Cosmetics had just launched a new cellulite treatment and needed a fast and reliable way to find people interested in this new procedure they offer.
At OMD we prepared a complex Facebook Ads campaign by
testing multiple ad copies and creatives and by targeting relevant audiences in close proximity to the clinic as well as retargeting past visitors. As a result, we managed to generate leads for as low as $1.8 Cost Per Lead. The success of the campaign was determined by the high-converting ad copy and design we came up with, precise targeting and an effective follow-up process.
“We found that we are spending almost one-fourth of our previous budget and getting double the conversion, which is a great deal to achieve in a short period of time.”
First, it is your best option if you need to educate and inspire potential patients about treatments and services and encourage them to learn more.
Second, it provides granular targeting metrics that let you share hyper-focused marketing messages that are tailored to each of your different segments of potential patients.
Finally, Facebook & Instagram are massive. While some worry the number of active users on the platform has dropped, there are still many “quiet observers” who you can reach with an effective Facebook & Instagram Ads campaign.
We analyze your current online and offline assets, including any Facebook & Instagram Ad campaigns you are currently running, or that you have run in the past. We review your campaign’s results, your campaign’s settings, and the ads themselves, to take a baseline of your performance.
We compile a list of your competitors, and we review their current advertising campaigns. We look at both your direct competitors—other facilities like yours that offer the same services and treatments—and your indirect competitors—other facilities that simply solve a similar problem.
We collaborate to define the specific services you wish to advertise, the patient groups you wish to target, and the Key Performance Indicators you wish to improve. We then set a marketing budget that will deliver the results you desire within those parameters.
We launch a minor campaign, using a limited number of ads and a small budget. We test multiple strategies in the market to determine what approach will work best, and which of your desired services, audiences, and outcomes will be easiest to achieve quickly.
We will take our data from your campaign test, and begin to increase your ad budget for those services, audiences, and outcomes that delivered the best initial results. We will gradually expand your campaign based on the data we gather and your feedback.
We will continuously test your campaigns to gather real-world performance data, and use this data to refine your campaigns and improve their performance. We will refresh your design, retarget your ads, and overall take data-driven actions to deliver better results each month.
CLIENT REVIEWS
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We doubled our new patient bookings in 3 months thanks to Towards Growing.
Cosmetic Dentist
We doubled our new patient bookings in 3 months thanks to Towards Growing.
Cosmetic Dentist
We doubled our new patient bookings in 3 months thanks to Towards Growing.
Cosmetic Dentist
We doubled our new patient bookings in 3 months thanks to Towards Growing.
Cosmetic Dentist
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