Email marketing keeps your clinic present between visits, after appointments, and long after the first consultation. Done properly, it reduces no-shows, improves patient outcomes, and increases lifetime value without adding pressure on your staff.
Here’s the reality.
Healthcare decisions do not happen in one moment.
Patients forget instructions. They delay follow-ups. They ignore early symptoms. Email gives your clinic a way to stay present without being intrusive.
Unlike ads or social posts, email reaches people who already trust you. These are existing patients, past enquiries, and warm leads. When used properly, email becomes part of patient care, not just marketing.
For medical practices, email is not about promotions. It is about continuity, clarity, and reassurance.
Email supports the operational side of healthcare more than most clinics realize.
It reduces missed appointments by reminding patients clearly and consistently.
It improves treatment compliance by reinforcing instructions after visits.
It brings patients back for follow-ups and preventive care.
It keeps your clinic familiar instead of forgotten.
What this really means is fewer gaps in care and fewer lost opportunities, without relying on constant advertising.
Most email systems fail for three reasons.
First, they are unplanned. Emails are sent randomly without understanding the patient journey.
Second, they are poorly written. Too vague, too promotional, or too clinical.
Third, they are disconnected from the clinic’s systems.
When email is treated as a side task, it becomes noise. When it is treated as part of the patient experience, it becomes an asset.
Email does not work alone. It strengthens everything else you run.
It supports your website by following up with visitors who enquire.
It supports ads by nurturing leads that are not ready to book immediately.
It supports reputation by encouraging reviews and feedback.
It supports retention by keeping patients informed and engaged.
When email is integrated properly, it quietly improves conversion across your entire system.
We start by understanding how patients move through your clinic. Services offered, visit frequency, follow-up requirements, and retention gaps. From this, we design a clear email roadmap so every message has a purpose.
We create structured educational sequences that prepare patients before visits and guide them after. These emails explain procedures, expectations, recovery steps, and next actions in simple, reassuring language.
Confirmation, reminder, and reschedule emails are written to reduce no-shows without pressure. Timing, clarity, and tone are carefully structured to support your front desk.
Patients often forget what was discussed. These emails reinforce care instructions, treatment plans, and recommended next steps, improving outcomes and return visits.
Inactive patients are not lost. We design re-engagement emails that reconnect patients with preventive care, check-ups, or relevant services in a respectful way.
When appropriate, we create newsletters or update emails that educate and maintain recall. These are not promotional blasts. They are trust-building touchpoints.
All email systems are implemented inside your CRM, typically GoHighLevel. This allows automation, segmentation, tracking, and full visibility into performance.
Clarity matters, especially in healthcare communication.
We review your existing email setup, patient lists, consent structure, and past campaigns. Gaps and missed opportunities are identified first.
We align emails to booking, attendance, treatment, follow-up, and retention stages. Each email is tied to a patient action or need.
Emails are written with care, clarity, and compliance in mind. Language is human, reassuring, and easy to read on mobile.
Email flows are built inside your CRM so messages trigger automatically based on appointments, timing, or patient behavior.
We monitor engagement and refine timing, messaging, and structure over time to improve results without overloading patients.
This service is for:
Clinics focused on long-term patient value
It is not for:
Anyone treating email as an afterthought
Email is not about selling more.
It is about caring better, communicating clearly, and staying present when patients need guidance.
If your clinic already has patients, email is one of the highest leverage systems you can build.
Do you want to drive more patients to your practice from digital channels like search engines, email marketing and social media? Great. We will build a digital marketing strategy for you that does just that.
A successful digital marketing strategy is designed to drive more prospective patients to your website, convert these prospects into leads and those leads into bookings. Our digital advertising strategies put your practice in front of the right people at the right time—when they’re ready to book an appointment.
With OMD, you’ll never feel like you’re talking to an entry-level person with a headset on autopilot. We form true marketing partnerships with practices, combining intelligent marketing solutions with personalized messaging and strategy optimized for your practice.
A WRITTEN STRATEGY PROVIDES FORMAL DIRECTION AND FOCUS
Define your SMART goals (specific, measurable, agreed upon, realistic and time-based).
Identify the ideal digital channels your target audience are using. Then develop and refine the customer journey to your website and other resources.
Address all digital areas of concern including SEO, PPC, customer communications, outbound email campaigns, inbound lead nurturing, marketing automation, social posting, content creation and content marketing, and website landing pages.
Create a digital marketing strategy document, which provides you with a plan to reach, engage and convert your prospective patients and up-sell and cross-sell to your existing patients or customers.
Dr Naveen Somia is a well-known plastic surgeon in Australia specialising in Eyelid/bag surgery and breast reduction. In early 2016, Dr Naveen Somia decided to seek external help from a professional digital marketing agency that could take on the online presence of the practice. After a thorough interview and background check, OMD was commissioned to work on Dr Naveen Somia’s digital marketing strategy.
At OMD we have developed and implemented a comprehensives strategy that resulted in the following achievements:
“So far we are happy with the progress that we have made and there is one thing nice about Huyen is that every time she has the opportunity to go with a more expensive version, she always recommends the cheaper version with the video of adding value to me as a client which is very assuring, a lot different from my experience has been in the past.”
Dr Naveen Somia MBBS, PhD, FRACS Plastic Surgeon
Our team of highly trained medical website designers understand what elements are needed to build a professional quality website that turns visitors into patients.
We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.
We have developed a proven track record of running profitable Facebook Ads campaigns for a wide range of Medical Practices.
Our proven methodology has consistently demonstrated that using these techniques will drive visitors to your website, increase brand recognition and generate more sales and leads for your practice.
We can be your reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice.
Yep, content is everywhere, which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, but it also generates more sales.
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