You’re already running a clinic. You shouldn’t have to guess where patients come from or why some months work and others don’t.
Our digital marketing strategy gives clinics a clear plan for attracting the right patients, making smarter decisions, and turning attention into booked appointments.
Before clinics invest in SEO.
Before money is spent on ads.
Before content is posted or automation is built.
A real digital marketing strategy answers the questions that determine whether marketing works at all:
When these questions aren’t answered first, marketing becomes expensive experimentation.
This page exists because no tactic performs consistently without a strategy guiding it. Strategy is what turns individual efforts into a connected growth system.
Even clinics with great visibility lose patients silently — those who call and get no answer, fill out forms and wait too long, or never get a follow-up. Every missed touchpoint is money left on the table.
Without a systematic approach, staff burnout and inconsistent follow-ups reduce patient confidence, leading to lost bookings. Every day you delay fixing this, the gap grows, and competitors step in.
If follow-ups aren’t structured and responses aren’t fast, patients quietly choose another clinic. Even with decent visibility, your conversions can remain flat.
When clinics come to us, the issue is rarely a lack of effort.
What we usually see looks like this:
Each activity may seem reasonable on its own. But together, they don’t form a system.
Without a unifying strategy, marketing stays reactive. Budgets get spread thin. Decisions are based on opinions instead of evidence.
The result is frustration, wasted spend, and growth that never feels stable.
It exists to show you how we think before anything is executed.
By reading this page, you’ll understand:
If you’re comparing agencies, this page helps you see the difference between selling services and building a growth system.
While every clinic is different, effective strategies follow a consistent structure.
Our framework ensures no critical decision is made randomly and no channel operates in isolation.
We begin by understanding your clinic at a deep, practical level.
This includes:
This stage removes assumptions and replaces them with evidence.
Not all visibility is equal. Being seen only matters if the right patients are looking.
We determine:
This may include local SEO, paid search, selective social advertising, or content.
Attention without action does not grow a clinic.
We design the full patient journey from first interaction to booked appointment:
Websites, landing pages, and booking systems are structured to reduce hesitation and confusion.
Most clinics lose growth after the first visit or inquiry.
We build systems that:
This transforms marketing from short-term acquisition into a long-term growth engine.
Set clear priorities so every action has impact
(Even here, you’ll start seeing where quick improvements can be made to bring in leads faster)
Stabilize lead flow so inquiries start coming in predictably
(You’ll start seeing your first new patients from these improvements in this phase)
Make strategic decisions to grow sustainably
(By the end of this phase, your patient flow is not just higher—it’s predictable and repeatable)
Running a clinic is already overwhelming. Without a clear strategy, marketing can feel like spinning your wheels, expensive, confusing, and unpredictable. A good strategy protects you from all that and makes every effort count:
Instead of guessing and hoping for results, a strategy gives you clarity, confidence, and predictable patient growth, so you can focus on running your clinic, not managing chaos.
"My staff used to be overwhelmed trying to chase leads. The AI coora After adopting the full patient generation workflow, the clinic filled 90% of empty slots consistently, with measurable improvements in patient satisfaction and online reviews. dinator they installed was a game changer. It filters the noise and books the appointments, so my team can focus on the patients in front of them. It pays for itself."
These stories prove that structured, predictable systems outperform random campaigns. Each success started with clear messaging, fast responses, and persistent follow-ups.
Without a structured system, clinics lose:
Even with good traffic, inconsistent systems reduce real results. For instance, missing automated follow-ups can cost up to 60% of potential bookings in a single week.
Manual tracking increases errors, decreases patient satisfaction, and reduces repeat bookings. Every day of delay compounds the losses and strengthens competitor advantage.
Consistent growth isn’t about random campaigns; it’s about clarity. This blueprint identifies leaks in your current system, shows what to fix first, and ensures attention converts to patients.
Do you want to drive more patients to your practice from digital channels like search engines, email marketing and social media? Great. We will build a digital marketing strategy for you that does just that.
A successful digital marketing strategy is designed to drive more prospective patients to your website, convert these prospects into leads and those leads into bookings. Our digital advertising strategies put your practice in front of the right people at the right time—when they’re ready to book an appointment.
With OMD, you’ll never feel like you’re talking to an entry-level person with a headset on autopilot. We form true marketing partnerships with practices, combining intelligent marketing solutions with personalized messaging and strategy optimized for your practice.
A WRITTEN STRATEGY PROVIDES FORMAL DIRECTION AND FOCUS
A WRITTEN STRATEGY PROVIDES FORMAL DIRECTION AND FOCUS
Define your SMART goals (specific, measurable, agreed upon, realistic and time-based).
Identify the ideal digital channels your target audience are using. Then develop and refine the customer journey to your website and other resources.
Address all digital areas of concern including SEO, PPC, customer communications, outbound email campaigns, inbound lead nurturing, marketing automation, social posting, content creation and content marketing, and website landing pages.
Create a digital marketing strategy document, which provides you with a plan to reach, engage and convert your prospective patients and up-sell and cross-sell to your existing patients or customers.
Dr Naveen Somia is a well-known plastic surgeon in Australia specialising in Eyelid/bag surgery and breast reduction. In early 2016, Dr Naveen Somia decided to seek external help from a professional digital marketing agency that could take on the online presence of the practice. After a thorough interview and background check, OMD was commissioned to work on Dr Naveen Somia’s digital marketing strategy.
At OMD we have developed and implemented a comprehensives strategy that resulted in the following achievements:
“So far we are happy with the progress that we have made and there is one thing nice about Huyen is that every time she has the opportunity to go with a more expensive version, she always recommends the cheaper version with the video of adding value to me as a client which is very assuring, a lot different from my experience has been in the past.”
Dr Naveen Somia MBBS, PhD, FRACS Plastic Surgeon
Our team of highly trained medical website designers understand what elements are needed to build a professional quality website that turns visitors into patients.
We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.
We have developed a proven track record of running profitable Facebook Ads campaigns for a wide range of Medical Practices.
Our proven methodology has consistently demonstrated that using these techniques will drive visitors to your website, increase brand recognition and generate more sales and leads for your practice.
We can be your reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice.
Yep, content is everywhere, which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, but it also generates more sales.
“Since working with Online Marketing for Doctors my website has gone from less than 200 users to almost 500 now per day. More than doubled in 6 months. My keyword rankings increased significantly, and as new content was produced, we rank for 1000’s more keywords with our visibility increasing 35%. The website conversion number has gone up by 113% compared to the same time last year.
Endovascular Specialist and Interventional Neuroradiologist/Owner of Vein Doctors Sydney
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